Toyota President Highlights Sustainable Activities

We all know that Toyota is leading all automakers when it comes to producing green vehicles. The Toyota Prius is one concrete example that the Japanese automaker is the leader. Last year, the automaker announced that they have sold more than a million hybrid vehicles with Toyota Prius sales boosting the figure.

But green vehicles are not green enough to some unless they are produced in such a way that nature is not put in jeopardy. Thus, Toyota is putting a lot of effort in meeting producing green cars the green way.

The automaker's president, Katsuaki Watanabe said: "In the area of sustainability in manufacturing, we are currently implementing our sustainable plant activities, which emphasize the role of nature in creating production sites that are in harmony with their natural surroundings. The Tsutsumi Plant in Japan where the Prius is manufactured has been positioned as a model plant and these activities are being conducted there."

"The main feature of the sustainable plant concept is plant development from the following three perspectives: achieving groundbreaking environmental performance by introducing innovative technology and kaizen (improvement) activities; using renewable energy, including biomass and natural energy sources, such as solar power and wind power; contributing to the local community and conserving the environment by planting trees in and around plants. We recently selected model plants in various regions to expand these activities globally. In the Americas, we have designated our Mississippi plant, currently under construction, as a model plant. In Europe, the Toyota plants in the United Kingdom and France, respectively, and in Asia, the Ban Pho Plant in Thailand, have also been designated as model plants."

Apart from manufacturing green vehicles, the automaker is also known for its reliable auto components which are as durable as Acura fenders.

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