M&M’s milk chocolate! Melts in your mouth, not in your hand! These sweet colorful goodies are definitely one of the most popular brands in the chocolate industry. Sweet! And guess what’s more sweeter than these chocolates and your Dodge brake booster? Check this sugar-coated news from TheAutoChannel.com!
Yesterday, M&M’s® Brand Chocolate Candies will be the official sponsor of the No. 18 Joe Gibbs Racing (JGR) team and driver Kyle Busch in the NASCAR Sprint Cup Series as a three-year partnership with Mars North America! The sponsorship will be effective at the start of 2008.
Kyle Busch eagerly stated, "I can't wait to climb behind the wheel of the M&M'S(R) car next season. M&M'S Racing has been a fan favorite for years in the sport and it's an honor to drive for one of the most recognized brands in the world. My focus is to win, and I know that everyone at Mars shares that vision as well. I want to thank the associates at Mars U.S. for this opportunity and look forward to a winning relationship."
Mars North America brands will stand as the main sponsor of JGR's No. 18 Sprint Cup Series team for an overall point race of 30 all through the 2008 season. Mars will showcase the world-renowned M&M'S(R) Brand colors starting on Feb. 17 with the 50th running of the Daytona 500. SNICKERS® and PEDIGREE® will serve as major product sponsors for a number of races as well. Furthermore, SKITTLES®, COMBOS®, TWIX®, MILKY WAY® and STARBURST brands will give support as associate sponsors. On the other hand, Interstate Batteries will be the major sponsor of the No. 18 Sprint Cup team for six point races.
"We are excited to welcome Kyle Busch as the driver for M&M'S(R) Brand Chocolate Candies. The opportunity to partner with a championship-level organization in Joe Gibbs Racing, and a proven talent in Kyle Busch, sets the stage for an exciting year for M&M'S(R) consumers and fans. On behalf of our 40,000 associates worldwide, I welcome Kyle and Joe Gibbs Racing to the Mars, Incorporated family and look forward to seeing M&M'S(R) in victory lane with the No. 18 team," says William Clements, the director of sponsorships and sports marketing for Mars Snackfood U.S.
"Mars has had a longstanding commitment to the sport of NASCAR and we are extremely pleased to welcome them to our organization. Their interests mirror those of my family with their involvement in both motorsports and football. With their well-known brands, such as M&M'S(R) Chocolate Candies, I believe they are a natural fit for our team of corporate partners. We look forward to the new relationship between JGR, Kyle Busch and M&M'S(R) and believe it will be successful for all parties both on and off the track," says J.D. Gibbs, president of JGR.
The 2008 season will post its 15th year for Mars North America as a major sponsor in NASCAR's leading racing division. In 1990, the prominent candy manufacturer joined the series.