New car shoppers today are smart enough to know what they want before they begin searching for used or brand new car. According to the Auto Channel, studies done by Joe Lecosta of Northwood University Automotive Marketing Chair revealed that more than thirty percent of used car shoppers considered to get a new vehicle at first. However, they were convinced to buy a used car instead of getting a brand new one at some point in their search process. So what are the factors to consider in searching for the best vehicle? It’s easy! It’s as simple as repairing fuel pumps... check this out!
According to AutoTrader.com's statistics, 64% of AutoTrader.com clients merely search between "All" vehicles and selecting "New" or "Used". As a result, buyers are generally open to both new and used car. It depends if the car suits their standards.
"With better long-term reliability and certified pre-owned programs bringing a new-car confidence to used-car purchases, buyers who wouldn't consider used cars in the past are increasingly looking at and buying used cars. One of the things we'll talk about at this presentation is how to leverage this trend and merchandise your used cars effectively to reach this new market of used-car buyers. Our aim is to explode some of the myths and 'conventional wisdom' that might be getting in the way of dealers getting the most profit from their used-car inventory," says Lescota.
"There are so many opportunities to sell more cars more profitably if people will look at their business practices - many of which worked in the past but that now needs updating or outright change. With technology, marketing channels and customer preferences changing so quickly today, things that might have been true even five years ago may now be myths and should be revisited. With this up-to-the minute research and information we'll be presenting, dealers will have actions they can implement the day they return from the show that will help build their business and maximize profitability,” says Chip Perry, AutoTrader.com CEO and President.