The cars of the future swarm this year’s North American International Auto Show. If happen to drop by the motor show, you probably have the idea how stunning cars would be…
At the NAIAS, there are so many cars to feed your imagination and auto appetite. There are plenty of choices; you might lose your count. Japanese automakers flaunt their masterpieces. European counterparts also sported their breath-taking obra maestra. But American auto manufacturers won’t let the show pass without staging a nice fight.
The 2009 versions of Ford F-150 and Dodge Ram turn heads. A slice of the future is also presented by Land Rover in its LRX concept. The latter is said to have stole the show. "LRX is a design born out of passion for the brand, but it is different, relevant, engaging and exciting - because Land Rover has never built ordinary cars...it's a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn't flinch at getting its wheels dirty," said Gerry McGovern, Land Rover's design director.
The LRX 4x4 concept boasts of bolder new look for Land Rover styling. It comes in a much smaller and more flexible package without sacrificing the core values of the British automaker.
"The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," said Phil Popham, managing director of the company. "The LRX is in every respect a Land Rover, but it’s a very different Land Rover.
"LRX has unmistakable Land Rover design and the breadth of capability that you’d expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class. It is Land Rover’s way of affirming the brand’s responsible approach to future product development. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction – but this feels like a hugely exciting direction to take," Popham was quoted as saying.
The maker of Land Rover Range Rover 3.5 radiator equips the concept with an integrated Electric Drive Rear Axle Drive otherwise called as ERAD. The feature allows the vehicle to run efficiently both on-road and off-road.
"We are determined to make sustainability a key element in our future product design and the way we do business, while still creating vehicles that have a strong emotional appeal as well as fulfill people’s practical needs," concluded Popham. "No one technology delivers all the answers to whole life sustainability, but the LRX concept brings together some of the future ideas that interest us, into a car that we believe represents an exciting way forward for Land Rover."
At the NAIAS, there are so many cars to feed your imagination and auto appetite. There are plenty of choices; you might lose your count. Japanese automakers flaunt their masterpieces. European counterparts also sported their breath-taking obra maestra. But American auto manufacturers won’t let the show pass without staging a nice fight.
The 2009 versions of Ford F-150 and Dodge Ram turn heads. A slice of the future is also presented by Land Rover in its LRX concept. The latter is said to have stole the show. "LRX is a design born out of passion for the brand, but it is different, relevant, engaging and exciting - because Land Rover has never built ordinary cars...it's a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn't flinch at getting its wheels dirty," said Gerry McGovern, Land Rover's design director.
The LRX 4x4 concept boasts of bolder new look for Land Rover styling. It comes in a much smaller and more flexible package without sacrificing the core values of the British automaker.
"The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," said Phil Popham, managing director of the company. "The LRX is in every respect a Land Rover, but it’s a very different Land Rover.
"LRX has unmistakable Land Rover design and the breadth of capability that you’d expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class. It is Land Rover’s way of affirming the brand’s responsible approach to future product development. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction – but this feels like a hugely exciting direction to take," Popham was quoted as saying.
The maker of Land Rover Range Rover 3.5 radiator equips the concept with an integrated Electric Drive Rear Axle Drive otherwise called as ERAD. The feature allows the vehicle to run efficiently both on-road and off-road.
"We are determined to make sustainability a key element in our future product design and the way we do business, while still creating vehicles that have a strong emotional appeal as well as fulfill people’s practical needs," concluded Popham. "No one technology delivers all the answers to whole life sustainability, but the LRX concept brings together some of the future ideas that interest us, into a car that we believe represents an exciting way forward for Land Rover."