Ford wasn’t expecting for better sales this year anyway. After the recently released biggest annual loss in history, the car company is not expecting the sales this January to be better.
From the $1 billion loss they had with the existence counterfeit Ford parts, they are expecting a 20% decline on sales of its new cars and trucks this February 1.
The discontinuation of the Taurus production which has been sold to rental companies explains Ford’s failure on sales. On the other hand, profitable retail sales for customers are expected to take a hit.
According to Ford Chief Analyst George Pipas, the company might lose an enormous drop in sales in several months because of its strategy to shift away from largely unprofitable sales to rental-car companies. So Ford is anticipating a decline in sales not only for the month of January.
Ford even joined a luncheon with automotive journalists last Wednesday to explain all the successes they experienced these past few months. They did explain that what came out of the venture is the failure to increase in sales and substandard financial status.
However, Ford is also making a good move when it comes to its Mercury and Lincoln units which are now recommended by Consumer Reports. The resale values of these vehicles are improving. And almost 15% to 20% of its dealerships nationwide still have not received even one Ford Edge crossover to sell to customers yet.
Ford started distributing the Ford Edge last December 7. The delay, according to the company, was because of the weather. Both the Ford Edge and Lincoln MKX crossovers are built at the company's assembly plant in Ontario.
From the $1 billion loss they had with the existence counterfeit Ford parts, they are expecting a 20% decline on sales of its new cars and trucks this February 1.
The discontinuation of the Taurus production which has been sold to rental companies explains Ford’s failure on sales. On the other hand, profitable retail sales for customers are expected to take a hit.
According to Ford Chief Analyst George Pipas, the company might lose an enormous drop in sales in several months because of its strategy to shift away from largely unprofitable sales to rental-car companies. So Ford is anticipating a decline in sales not only for the month of January.
Ford even joined a luncheon with automotive journalists last Wednesday to explain all the successes they experienced these past few months. They did explain that what came out of the venture is the failure to increase in sales and substandard financial status.
However, Ford is also making a good move when it comes to its Mercury and Lincoln units which are now recommended by Consumer Reports. The resale values of these vehicles are improving. And almost 15% to 20% of its dealerships nationwide still have not received even one Ford Edge crossover to sell to customers yet.
Ford started distributing the Ford Edge last December 7. The delay, according to the company, was because of the weather. Both the Ford Edge and Lincoln MKX crossovers are built at the company's assembly plant in Ontario.