The turnaround plan of Dearborn automaker Ford is definitely working. Although the last month has seen Ford's sale drop, it is not an indication how consumers will respond to Ford's product in the very near future.
One of the newest features given by Ford to its new vehicles is the Ford Sync. Recently, Thom Cannell, the senior editor for the Detroit Bureau, sung the Ford Sync praises.
According to the article published by theautochannel.com, Cannell said: "What would you pay to have the coolest car on your block? A car with the best hands-free Bluetooth speakerphone and the best text-to-speech system for reading all those hundreds of messages from your thumb-pounding friends. How about owning a car where you could have an intimate conversation with your iPod - or other music player - like 'Play me those hot new Fergie songs,' or 'What have I got by Kanye West?,' even 'I want to hear Rockstar' and like magic the music would explode from four coaxial speakers and 8-inch subwoofer?"
The Ford Sync is offered by the automaker with the new Ford Focus for $395 as an optional feature. This is clearly much more than what a Dodge brake pad costs but the Sync definitely costs more to produce. The Sync technology which allows different devices to be connected to the car audio system comes as a standard feature for the Focus SES variant. The technology is developed by the automaker in partnership with Microsoft and available only with Ford, Lincoln, and Mercury vehicles through 2008.
Cannell highlights the capabilities of the Sync technology saying: "With Sync… you can load your music player (iPod, Zune, any Plays For Sure device,) a USB memory stick, or even your mobile phone’s extended memory with the latest podcasts and listen on the way to work." As for communications, Cannell writes: "Sync can recognize up to 20 different mobile phones and remembers all of your stored contacts for voice dialing, even your recently called numbers. While Sync will dial out on the 'master' mobile, it can allow any 'paired/bonded' phone to receive calls hands-free."
Another cool thing about the Ford Sync technology is that it can translate text messages into spoken messages. That way, drivers will not be forced to look away from the road just to read the message. A split second that a driver loses sight of the road ahead is what it takes for an accident to happen thus the Ford Sync technology is one great way to integrate traffic safety and consumer convenience features. With Ford looking to attract more consumers into its showrooms, we can surely expect to see more cutting edge automotive features coming from the Dearborn automaker.
One of the newest features given by Ford to its new vehicles is the Ford Sync. Recently, Thom Cannell, the senior editor for the Detroit Bureau, sung the Ford Sync praises.
According to the article published by theautochannel.com, Cannell said: "What would you pay to have the coolest car on your block? A car with the best hands-free Bluetooth speakerphone and the best text-to-speech system for reading all those hundreds of messages from your thumb-pounding friends. How about owning a car where you could have an intimate conversation with your iPod - or other music player - like 'Play me those hot new Fergie songs,' or 'What have I got by Kanye West?,' even 'I want to hear Rockstar' and like magic the music would explode from four coaxial speakers and 8-inch subwoofer?"
The Ford Sync is offered by the automaker with the new Ford Focus for $395 as an optional feature. This is clearly much more than what a Dodge brake pad costs but the Sync definitely costs more to produce. The Sync technology which allows different devices to be connected to the car audio system comes as a standard feature for the Focus SES variant. The technology is developed by the automaker in partnership with Microsoft and available only with Ford, Lincoln, and Mercury vehicles through 2008.
Cannell highlights the capabilities of the Sync technology saying: "With Sync… you can load your music player (iPod, Zune, any Plays For Sure device,) a USB memory stick, or even your mobile phone’s extended memory with the latest podcasts and listen on the way to work." As for communications, Cannell writes: "Sync can recognize up to 20 different mobile phones and remembers all of your stored contacts for voice dialing, even your recently called numbers. While Sync will dial out on the 'master' mobile, it can allow any 'paired/bonded' phone to receive calls hands-free."
Another cool thing about the Ford Sync technology is that it can translate text messages into spoken messages. That way, drivers will not be forced to look away from the road just to read the message. A split second that a driver loses sight of the road ahead is what it takes for an accident to happen thus the Ford Sync technology is one great way to integrate traffic safety and consumer convenience features. With Ford looking to attract more consumers into its showrooms, we can surely expect to see more cutting edge automotive features coming from the Dearborn automaker.