German automaker Porsche recently announced that it has picked Cramer-Krasselt of Chicago as its new creative arm. The said firm will handle Porsche's media buying which is part of the automaker's United States account. The partnership may see a shift in Porsche's approach to marketing their vehicles. Although I think Porsche is one of only handful automakers that don't need any advertising, it is still a vital part of the automaker's operations.
David Pryor, the vice president of marketing of Porsche Cars North America, said: "Our decision to go with Cramer-Krasselt was based on seeking new and innovative approaches to marketing our unique products to a difficult-to-reach audience. Cramer-Krasselt took a fresh approach to targeting these affluent, advertising-averse consumers. Their team very quickly showed a tremendous passion and understanding of our business and developed a compelling, evolutionary expression of our brand."
Before Cramer-Krasselt was chosen by the automaker, it has the unenviable task of choosing among four finalists which I think are of very high caliber just like the CV boot Canada for our brothers across the border. The three other firms which Porsche reviewed are SS+K of New York, Martin Agency of Richmond, and Carmichael Lynch which was the company Porsche has been working with since 1999. Carmichael will still be working for Porsche until the first quarter of the next year.
Pryor said this about Carmichael Lynch and their working relationship in the past: "We have been pleased with the work that Carmichael Lynch has done to help us achieve record sales growth during the past several years; they clearly understood the core values of the brand and excelled at speaking to our passionate owner group. At the beginning of the review process Carmichael Lynch was awarded a significant project that will extend through the first quarter of next year, and this will continue under Carmichael’s responsibility."
David Pryor, the vice president of marketing of Porsche Cars North America, said: "Our decision to go with Cramer-Krasselt was based on seeking new and innovative approaches to marketing our unique products to a difficult-to-reach audience. Cramer-Krasselt took a fresh approach to targeting these affluent, advertising-averse consumers. Their team very quickly showed a tremendous passion and understanding of our business and developed a compelling, evolutionary expression of our brand."
Before Cramer-Krasselt was chosen by the automaker, it has the unenviable task of choosing among four finalists which I think are of very high caliber just like the CV boot Canada for our brothers across the border. The three other firms which Porsche reviewed are SS+K of New York, Martin Agency of Richmond, and Carmichael Lynch which was the company Porsche has been working with since 1999. Carmichael will still be working for Porsche until the first quarter of the next year.
Pryor said this about Carmichael Lynch and their working relationship in the past: "We have been pleased with the work that Carmichael Lynch has done to help us achieve record sales growth during the past several years; they clearly understood the core values of the brand and excelled at speaking to our passionate owner group. At the beginning of the review process Carmichael Lynch was awarded a significant project that will extend through the first quarter of next year, and this will continue under Carmichael’s responsibility."