In the news: For the 2007 Documenta, Saab Automobile AB will be the main sponsor. This is their way of supporting one of the most highly regarded exhibitions of contemporary art in the world. The Documenta is an every 5 year event that takes place in Kassel. It has started in 1955 and from then has stated to attract a great deal of visitors.According to Knut Simonsson, Director of Global Brand and Sales Operations of Saab, "The Documenta is always one of the highlights of the German and international cultural calendar. The five-year cycle of this exhibition in Kassel creates an exclusivity particularly well-suited to us. The individuality and uniqueness that take our cars out of the mainstream draw another parallel to the Documenta. It is these traditional Saab brand values that make this an ideal cooperation for us."
And here is what Documenta Director Berned Leifeld has to say about Saab, "When I think of the profile of a Saab driver, then it is someone who is open, an individualist with an acquired taste and an appreciation for style and beauty; so in essence the archetypal visitor of Documenta. I am really happy to have found a new and like-minded partner in Saab for our exhibition."
The Documenta is scheduled to take place from June 16 to September 23 next year.
Do you want quality Saab parts? Parts Train has lots to offer. Visit them for your orders.